Education
for musicians & wedding creatives
Let’s talk transforming your wedding business!
Hi, I’m Aloha Erica—wedding musician, marketing expert, and your guide to building a thriving wedding business! After leaving my corporate career as a certified product marketing manager, I turned my passion for music into a full-time wedding business, performing worldwide.
Now, I help wedding musicians and vendors like you confidently market your services, attract dream clients, and build a business that supports the life you love.
From weekly episodes on The At Last Podcast, to speaking at conferences, running done-for-you marketing campaigns, and online workshops, I’m here to help you take your next step.
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Tune into the Podcast
The At Last Podcast is your live workshop-style guide to growing your wedding business with confidence and ease. Hand-delivering actionable advice through tailored marketing strategies and industry insights, host Aloha Erica brings her years of experience as a certified product marketing manager and globally recognized wedding musician right to your ears.
Every week, Aloha Erica is redefining what success means for wedding musicians and vendors—helping you increase financial stability and feel valued for your talent and hard work. Whether you’re transitioning to weddings, growing your existing business, or figuring out how to market your services effectively, this podcast is here to help you thrive.
How I Help Wedding Vendors Grow Their Business
I know what it’s like to know you’ve got an incredible craft to offer your clients, but you’re unsure how to market yourself. That’s why I offer tailored marketing support for wedding professionals who want to book more clients and build a brand that truly represents them.
Here’s how I can help:
Done-for-You Marketing Resources – Email and website copywriting, marketing software setup (Honeybook, Flodesk, Zapier), and SEO.
One-on-One Coaching – Personalized strategy sessions to refine your marketing, sales funnel, and branding.
“Your clients, your business relations, your LIFE will only be changed for the better.”
This has impacted my business in a way that I could only have dreamed of! Since learning from Erica how to set up my Honeybook CRM, our process is flowing, from online booking scheduler, to clear communication, and automatic payments, I highly recommend working with her. - Shireen, House of Sheen Glam Team
Speaking & Workshops
Looking for an engaging and knowledgeable speaker for your event, podcast, or workshop? As a former product marketing manager and current full-time wedding musician, I bring a unique blend of marketing expertise and real-world wedding industry experience to inspire and equip wedding professionals with actionable strategies.
🎤 Popular Topics:
High-Impact Strategies for Wedding Vendors in 2025
The Ultimate Email Marketing Blueprint: Strategies That Work
Branding & Storytelling: Stand Out in a Competitive Market
How to Create and Use a Lead Magnet to Grow Your Wedding Business
The Business of Wedding Music: How Musicians Can Build a Thriving Career
Whether you need a conference speaker, workshop leader, or podcast guest, I’d love to bring value to your audience.