Should You List Your Wedding Music Business on The Knot, WeddingWire, and Zola? The Truth About Vendor Listings
Every marketing decision should be based on ROI, and this is DEFINITELY one of them!
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Are The Knot, WeddingWire, and Zola actually worth it for booking more weddings? If you're a musician or creative wedding vendor wondering whether to create a listing, this episode breaks it all down for you.
In this episode, we’re covering:
The key differences between The Knot, WeddingWire, and Zola
Who actually uses these platforms and what kind of clients you can expect
The real pros and cons so you know what you're signing up for
How much these platforms cost and whether paying for a premium listing is worth it
SEO benefits of having a free listing, even if you don’t get a ton of leads
The must-have elements for an optimized listing that attracts couples
How to manage leads, follow up effectively, and turn inquiries into actual bookings
Why texting is the game-changer for getting responses and securing more weddings
Key Takeaways:
A free listing can help with SEO and give you some visibility, so it’s worth setting up
Paid listings may be worth it, but only if you’re getting at least a three times return on your investment
Many leads from these platforms are cold, meaning couples may not have actually seen your information before inquiring
Texting your leads after they message you, instead of just emailing, can increase your chances of booking
Resources for Wedding Vendors:
🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/
Have you used The Knot, WeddingWire, or Zola? What’s been your experience? DM me on Instagram @alohaerica—I’d love to hear from you.
💌 Let’s connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.
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